If you’re still thinking Facebook and Instagram are “just for selfies and food pics,” you’re leaving money on the table – daily.

Kansas City contractors and home service pros are using social media to build trust, show off their work, and book clients without paying thousands for ads or playing the SEO long game.

Here’s exactly how local businesses in KC are using Facebook and Instagram to get consistent leads – and how you can do the same without being glued to your phone all day.

1. They Post Project Photos That Tell a Story

Before-and-after photos? They work. But what works even better is telling the story behind the transformation.

Example:

“This Liberty homeowner called us because their basement was leaking every time it rained. Here’s how we fixed it in just 2 days – permanently.”

Include:

• What the problem was
• What solution you used
• How long it took
• The homeowner’s reaction

Use carousels on Instagram and albums on Facebook to show progress shots. People love visual proof.

2. They Use Reels & Time-Lapse Videos (Even If They’re Not Techy)

Reels and short-form video content get priority in feeds – and they’re perfect for showing off craftsmanship.

Easy ideas:

• Time-lapse of a kitchen remodel
• Your crew prepping a site
• You walking through a finished job
• A quick 30-second tip like “3 signs your foundation is failing”

Keep it raw. Shoot with your phone. Add music or captions inside Instagram/Facebook if needed.

3. They Share 5-Star Reviews With Personality

Don’t just copy and paste the review – turn it into a graphic and add a real caption.

Example:

“Another happy customer in Parkville! Jill was nervous about remodeling her bathroom, but now she can’t stop showing it off. Swipe to see why.”

Use tools like Canva to make clean, branded quote cards. Post these weekly to build trust over time.

4. They Go Live or Record “Face to Camera” Videos

You don’t need a script. Just grab your phone and talk like you would to a neighbor.

Live/Video content ideas:

• “What to know before hiring a contractor in Kansas City”
• “Here’s why we do things differently”
• “Answering your top 3 questions about basement waterproofing”
• “Let’s talk about remodeling costs in 2025 (spoiler: it’s not what you think)”

These build trust fast. People buy from people they feel connected to.

5. They Engage in Local Facebook Groups

Smart KC business owners are in the conversation.

Here’s what they’re doing:

• Joining Northland, Liberty, Parkville, Gladstone, and Platte County groups
• Answering homeowner questions (without pitching)
• Posting project photos with helpful tips
• Commenting when others recommend them

Example:
If someone posts, “Looking for a good deck builder in the Northland,” jump in with:

“We just finished one in 64155! Happy to share photos and a quote. Here’s what the homeowner said…”

This leads to DMs and instant credibility – no ads required.

6. They Use Targeted Facebook Ads for Lead Generation

If you want to scale, combine your organic strategy with $5–$20/day ad campaigns.

Best-performing ads include:

• “$500 Off Any Basement Waterproofing Project – Book This Month”
• “Before and After: Stunning Kitchen Remodel in Liberty, MO”
• “Download Our Free Checklist: What to Ask Before Hiring a Contractor”

Use lead forms directly inside Facebook OR link to a simple landing page.

Bonus Tip: Use zip code targeting + interest filters (like home improvement, real estate, DIY).

7. They Show Behind the Scenes

Let people see the process – warts and all.

Great behind-the-scenes content:

• Your team loading up in the morning
• Prepping a site
• A “tool of the day” tip
• What you’re fixing and why

Homeowners don’t understand the work you do. Showing it builds transparency and trust.

8. They Stay Consistent (Even When They’re Busy)

Posting once a week isn’t enough. The pros batch content in advance and use scheduling tools like:

• Meta Business Suite (free!)
• HighLevel (you already use this!)
• Metricool or Buffer

They create content one day a week and let it drip out over the week – so they stay visible even on job sites.

9. They Make It Easy to Contact Them

Every post should lead to a next step.

Add captions like:

• “DM us for a free quote”
• “Comment ‘QUOTE’ and we’ll reach out”
• “Tap the link in our bio to book a free consultation”
• “Send us your zip code and we’ll let you know our next availability”

Don’t make people dig. Make it simple.

10. They Let Their Personality Shine

People don’t hire logos – they hire people.

The best KC businesses on social media:

• Use their voice (even if it’s sarcastic, blunt, or funny)
• Show themselves in the field
• Talk like real humans – not robots
• Celebrate their clients, their crew, and their community

Be YOU. That’s the real strategy.

Final Thought:

Social media isn’t optional anymore – it’s expected. Homeowners in Kansas City are watching your content long before they message you. If you’re not showing up, your competitors are.

The good news? You don’t have to go viral – you just have to be visible, consistent, and real.

Want a done-for-you strategy that helps you turn content into clients? That’s what we do every day.
Let’s talk about building a social media plan that actually books jobs.